Marketing & Sales: Strategic Planning
Successful marketing
requires an organized and comprehensive
effort that is carefully targeted to the proper
audience. At Spectrum, we start by developing a strategic marketing plan
tailored to the characteristics of each manager's program. We review
the trading strategy, track record, performance characteristics and other features
of the program to identify the appropriate target
market.
Our strategic planning process may also include assistance in
the development of products such as:
- separate accounts
- domestic or offshore funds
- guaranteed or non-guaranteed funds
- structured notes
- listed funds
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